Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from?A large number of the inexperienced are victimized by the purchasing of email marketing lists.Avoid making a similar mistake.

You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email.  Likely the vast majority of the messages you send will end up in ‘junk’ boxes, and you’ll reap zero benefit from your efforts.As much as 70% of purchase email addresses are either bogus or duplicates, and many of the remaining 30% are very likely to not have agreed or opted in to be on a list to get your messages. 

You can also “rent” your leads list from a variety of suppliers. This is potentially very expensive, however, with prices up to 30 cents for more per email lead.What is it that you do? There are seven ideas summarized below that may give you good ideas about how to develop your own well targeted email list.  Remember, your primary goal should be to send emails to people who actually want to hear from you. 

So, where exactly is it that you can find a good list of targeted email leads?”  Your best bet is to start with diverse marketing methods and pay attention to your web traffic. Below you will find a list, contributed by an existing email marketing company, of things that will ensure your email marketing list is successful. 

1.Webpage Forms — provide an opt in form on your website that offerst the opportunity to sign up to your newsletter in return for a free report or entry into a contest. Be sure and put this opportunity on every page of your web site.

2.    Try Direct-Mail Marketing — mail out flyers or postcards to all potential customers.Design the postcards in a way that clearly compels people to visit your website to register for relevant information and possible free offers. 

3.    Consider Telemarketers — consider using a telemarketing service or telemarketing agent to make contact with your potential clients.Require the telemarketers to get email addresses by offering incentives in the form of contests, free trials, etc.]).

4.Use the Services of a Broker — Find websites with heavy traffic that make brokerage services available that can be linked to your offers and sign up forms.  Most brokers will provide this service for an average of $.10 to $.15 per e-mail message.

5.Do Door to Door Campaigns — you can hire students during their summer vacation months.  Then students door-to-door, offering information exchange for e-mail addresses. 

6.    Consider Hosting an Online Contest — open contests are extremely effective way to obtain e-mail addresses.  On contest entry forms request e-mail addresses as method of approval for contest entry.

7.    Get Physical — if you operate a physical store, be sure and request the customers provide you with their e-mail address at checkout.  You may also want to consider sending out surveys via the mail and running additional contests to gain access to consumer contact information.

As you can see there is more than one way to ‘skin a cat’ when you need names for your email marketing campaign. You don’t have to resort to buying email marketing lists.

In addition, you will almost certainly need to acquire the use of email marketing software that is designed to manage the communications with your email marketing prospects.  For more information, see network online reviews for email marketing and list building tips and tricks.