Rain Nutrition Marketing Doesn’t Work
Hello Reader
This article is based on real life experiences and industry statistics.
Rain Nutrition Quick Overview
Rain Nutrition is a new MLM beverage company that launched in 2009. Their drinks contain some of the greatest antioxidant properties in any beverage sold and are more potent than any superfood currently known. The two main products are Rain Soul and Rain Rush. Rain Soul is the flagship product and Rain Rush is an energy beverage. The technology behind Rain has been around for 20 years but Rain Nutrition is the first to actually formulate a product for human consumption based on this exact science.
Rain Nutrition has picked the multi-level marketing approach to move their products. Network marketing has been the way many new beverage companies are entering the market. The MLM model involves selling products to your friends and family and then recruiting them as distributors. When new reps sell to their contacts they can sponsor them as new reps and the duplication starts.
Rain Nutrition marketing style has it problems.
Here is the problem. The style of marketing that network marketing companies teach won’t work for 96% of the folks in the industry. These methods might have worked in the past for more people but in today’s market they have become very ineffective.
Rain Nutrition displays their marketing strategy right on their web site. Below is my take on their marketing system and what they say is duplication.
Your Why
I actually agree with number one. Whatever business opportunity you choose to build you will need to dig deep down inside and find your why. You must have a desire and a drive to find success.
Go Core
This is Rain’s way of saying be committed to your success. This is another good quality to have when starting a new business.
Create a Contact List
This part of the Rain marketing strategy is where things begin to get slightly out of wack. One thing Rain Nutrition promotes is duplication. How can someone who has a contact list of 100 names duplicate someone with over 1,000 business and sales contacts? It’s a no brainer, the person who holds 1,000 top notch contacts has a huge advantage compared to the one with few contacts. Duplication doesn’t not exist when it comes to people.
Expand Your Warm Market
This is where Rain tells you to contact everyone you have ever made contact with. They recommend your church, your community, facebook and other social networks. I can tell you from experince that I get emails daily from folks on facebook telling me to check out their business and do you know what? Everyone has a different opportunities and they all claim to be the best. This type of training does nothing but create a bunch of noise in the market and produces hardly any results. Your warm list of people you know is not the best list to contact and going on facebook to blast your opportunity out to people doesn’t work either.
Imagine this
“Hmmm….Let me see. I will call Auntie Margaret who is 89 years old and talk her into selling my products. Or maybe uncle Fred. He has always liked me and will do it if I ask. I’m sure he won’t get mad if he makes zero dollars and spends a whole months worth of pay on products.”
Am I making sense? The folks you should be prospecting are people who are determined and have a drive to hang in there even when it requires and excruciating amount of work.
Invite and Follow Up
Rain is telling you to get everyone you know and convince them to come to a business meeting where they will be convinced to join your business. Have you ever been to one of those timeshare presentations? They they trick you into coming with a free give-away vacation and then try to sell you a ,000 timeshare. Those guys are relentless. Would you really drag your Grandmother or best buddy to one of those? This is all wrong. That’s the wrong strategy and it’s the wrong folks to try to sponsor.
Utilize The Proper Tools
Get ready to open your pocketbook. You can purchase a brochures, business cards, flyers, company DVD’s and a company website. These are all very ineffective ways to market and the cost is not worth the return. I have never met anybody who has made money marketing a replicated web page. In fact replicated web pages drive more folks away than make sales. If you are promoting Rain Nutrition on the web then I can guarantee you that folks have already seen a website exactly like yours several times. It doesn’t work.
Have a Party
Well this is a great idea, why not have a big party? You can purchase a bunch of food and set out a bunch of product and invite? You guessed it! Invite all your friends and family over for a selling party. People rarely want to go to these? They know they will feel obligated to buy something. This is not a good way to market and you are using a relationship to earn a quick buck.
Attend and Invite
This is where you invite your team and prospects to a large opportunity meeting where guest speakers will teach, train and help you sponsor new reps. These are actually very effective once you have the right people to plug in. The problem is getting the right people there.
While there are some good parts to Rain’s marketing strategy there are also some other parts that are flawed. They may have great products but as with all MLM and network marking companies they have not developed a system of duplication. A list of friends and family will run out fast and then there is no one left to call. “Marketing” is the key word in Network Marketing. Without a marketing strategy or a marketing system you can not grow a huge business. If you were opening a sandwich shop you certainly wouldn’t rely on just your friends and family to support it.
Right before your very eyes there is a revolution taking place. This revolution is called the internet. The net is opening doors to people that have never had an opportunity to reach the masses. This juggernaut of information has made it possible for people to literally create fortunes from their home office. In the last couple of years the smart marketers have been developing methods to build their network marketing businesses on the internet. They have done this without the warm list, without cold calling, without home parties and with out flyers and brochures.
I’m not knocking Rain Nutrition for their marketing strategies because until now that is all that has been known. However, there is a better way and a new way and the future is bright with promise for those who take action today. Online marketing is just beginning and if you start now you will be in for a huge ride to the top. I reach out to Rain Nutrition and the other MLM’s out there. The times they are a changing and it’s time to open your mind to the wave of the future. If you are looking for a change in your network marketing company and a change in your life then visit the links provided by this article.
For more information on Rain Nutrition and other marketing information visit MLM Extreme Growth where you will gain access to over $1,900 in in free marketing resources.
