You don’t know what you are missing, if you have not tried growing your home based business yet through Squidoo. Squidoo.com is one of the newer social networking sites modeled after MySpace and Facebook but unlike those two it encourages the marketing of products and services. This is a place that actually wants you to advertise your website.

Squidoo is a treasure trove of articles, covering every single subject that you can think of. Whatever they are looking for the material is grouped by category helping the Squidoo follower get right. The categories range from books, shopping, travel, music, tv and movies, to business, health and medicine, amongst others. If you were trying to design a road trip vacation this is one consideration.You can find articles on destination planning, visiting attractions, and where to stay. Take a look and you will see that getting possible leads for your business is not as difficult as you might think.

To be directed to your product or service the key to using Squidoo is to create a lens which will be used by Squidoo followers. The first step is to sign up for a free account. It is a good idea before setting up your lens to check out some of the others on Squidoo. Click on the Make A Lens box and begin, when you are ready to set up your own lens. First, you will be asked what you want to do with your lens. Your next task is to paste the URL of your own site and choose a category for your lens. Fill out your profile and add some key search words for your lens.

Pages on Squidoo are called “lenses” to reflect the fact that they zoom into an important aspect in the eyes of the creator. It is believed that about 500 thousand people go to the site every day. All these people could become buyers of your service or product. When you begin with your lens you will be required to give a brief summary and title for it. Next, you can create a guest book for your visitors and add an area with links to similar sites. Squidoo even gives you a money making option where you can recommend other products that may tie in with yours and for every purchase that is made you can pick up a commission. The final step to creating your Squidoo lens is to click on the publish button and get started letting the website go to work for you.

Carin Davis is the editor and webmaster of Carin Davis’s Home Business Training Secrets. A site dedicated to the development and training for Network Marketers and Home Business Owners.