Selling products online requires a unique mixture of search engine optimisation and sales writing skills. The right mixture will create benefits for you in terms of getting organic search engine traffic AND getting interested potential customers to read what you’ve written. Here are some helpful tips for achieving that balance:

Keyword Research

Search for keywords that are related to the terms people use to find the product you’re selling online. By using keywords in your headline, search engines are more likely to classify your article as being related to your topic and that will help you get more organic search engine traffic. Organic traffic that focuses on intentional keywords increases the likelihood of sales conversion rates increasing for you, as well.

Keyword Integration

Integrate a strong and searched keyword phrase into your headline, if at all possible. It’s best if it can be toward the front of the headline, for SEO purposes. Don’t forget to sprinkle that keyword phrase through your text as well.

Headline Length

Short and punchy is much better than something that’s so long it won’t fit all on one line. If possible, stay at around 60 characters or less, including spaces. You want to give your headline aesthetic appeal and shorter tends to do that.

Headline Style

There are several headline writing styles you could choose to go with, such as:

1) Asking a Question
2) Shocking Someone
3) Promising to Reveal a Secret
4) Using a current news or hot topic item to your advantage

Piquing curiosity, wherever possible is a great way to get someone’s attention. If you ask a question, it can prompt them to click, so they can get the answer. If you write a really interesting headline with something shocking or something that should dispel some myths, or write something related to current events it can help drive traffic to your article.
Be sure your article delivers on the headline’s promise and check your website analytics to figure out which headline strategies are working the best for you.

Copywriting skills, blended with search engine optimisation can help you get the maximum benefit from all the web has to offer entrepreneurs. Learn about SEO and effective copywriting and you can see a big difference in your traffic levels and conversion rates. (Hint: Check out the free training offered in the sidebar of this blog.)