Too many people, who are thought to be social media ”gurus”, have got it all wrong. And unfortunately when individuals read blogs, read the news or listen to their contacts, they believe that email marketing is over with and that the new kid in town is Social Media (you know, Facebook, Twitter, Linkedin, etc). While these “new kids” are here, what you need to do to make additional money for your business is an email marketing strategy.

Now I am not saying that these social media web sites are not helpful and important, but at this time, they are not replacing email. And I believe, as well as many others, that social media will ever replace email, especially in company dealings.

As I’m sitting here at my desk writing this piece, I have come to recognize that all too many individuals have taken the hook, line & sinker and all but tossed out email as a marketing tool as they look to the future. These news reports and blogs are providing you with half truths and that misinformation may cost you a lot of money.

You see although social media sites are key, nothing comes close to the relationship building capability and the ROI that email provides. The biggest issue with these items is that they are dealing with personal use of email, not business use. Unfortunately, in the media, it all gets grouped together and makes it seem that email has lost its mojo and is no longer useful. It could be no further from the truth. Having an email marketing strategy is what is going to move your business in front of your competition and improve your sales, not using social media websites (even though these sites have their uses).

Let us break up the email discussion from personal use of email to company use of email, in particular for those businesses that want to communicate & build a trusting association with their clients and prospects and boost sales. It is this use of your company that email is king. Let me tell you why why.

1. Email is money-making and offers a high return on investment.
2. Email offers you with a huge quantity of metric data.
3. Email can be (and should be) consent based.
4. Email is effortless to implement.
5. Email is very targeted.
6. Email is a huge relationship builder.
7. Email offers a high reply rate.
8. The Email file you create is an asset.

The time is, at this instant, for you to expand your business. Don’t let another day go by where you are caught in a rut. You must do what is necessary at once to take your business to the next level and having an email marketing strategy is the way to do it.