Are you familiar with the phrase blended search? It simply describes the way that search engines now organize their data. If you have ever made a Google search, you have seen a blended search.

Years ago, when you did a search on Google or the other search engines, you saw about 10 blue links on the front page. These links all went to websites and it was a basic process to choose the site that looked like it would fit your needs. But nowadays the same search could result in an assortment of media being returned to you as a result. You could be presented with images, video, news feeds or even Twitter results, in addition to the normal websites. The advantage to the user is that they are more likely to find something on the page that is of interest to them.

This information can be used by savvy business owners to get a better presence on the search engines. From a SEO perspective, blended search gives businesses multiple opportunities to get on the first page of the search results. Just think, producing a video that is popular could give you two spots on page one of Google, one for the video and the other for your website. This system is currently being used by numerous web development agencies, with great results.

This will help to really secure your brand name in your particular industry. Why stop at having one result on page one of Google when you could have 3 or 4? Repurposing existing content into different formats is a quick way to start getting better results on the search engines. Universal search is a great enhancement over the days where you could only get one spot on the front page and just hope someone clicked on it. Now, you can literally “own” a lot of front page real estate.