This is the 5th article in the series ‘what are the MLM basics for marketing online.  This article is about the very ‘heart’ of your marketing online, a Blog! Every company should have a blog nowadays, they are becoming more of a necessity than just an ‘extra’ that a company offers.  Looking at the basic things you need in order to market your MLM business on the internet, the blog is completely central.

First of all, your blog needs to be self-hosted.  This means that it is yours and you pay a company to host it.  If you own a business, you need a self-hosted blog: a free one is only ok for using to blog about your hobbies.  You may feel you do not want to pay, but just remember, if the company you get your free blog from don’t like your content, they can just close you down! This cannot occur if you have a self-hosted blog.

I use a WordPress blog, and although at first sight it seems quite complicated to set up, you soon make sense of it and find your way around the plugins and widgets!  However there is lots of help and support around, and generally someone will be able to help you with any problems. Keeping your blog fresh is easy, because there are hundreds of free themes to choose from!

Do not let your blog get stagnant.  It needs regular fresh content in the form of articles and tips. You can upload videos and use it to let your customers and prospects know what is going on in the MLM world.

Have a page about yourself.  This makes you more real to your prospects.  You could also have a page about any other hobbies or interests you have, to show people that you are a rounded person who they can trust.  Many people have a photograph of themselves up to help with branding, so they become recognised as a leader.

One thing you should definitely have on your blog is an opt-in form to capture a prospects name, email and possibly telephone number.  People are more likely to sign up if they are being offered something they want, or something free.  Always make sure that any content (in the form of an article or video) you put out on the internet, always has your blog URL on it.  This way, if someone enjoys your article and wants to know more about you, they can click on the link to your blog and maybe from there become a lead in your business.

Don’t make it hard for a prospect to find you!  Without lots of links to your blog, it is just like an island in the middle of the internet. Ensure your blog URL is plastered everywhere you go!

If you have enjoyed this MLM Basics For Marketing Online series, you may be interested in checking out Sue’s #1 Attraction Marketing System!